There are many risks involved in the ad biz--you have to know the
cost of Internet advertising if you want to succeed, there. We
can't say enough for the value of having a good portable guide to
all of the relevant media statistics. It's important to always
have up-to-date resources concerning the Cost of Internet
Advertising.
When it comes to advertising research, knowing the current numbers
is of utmost importance. With Internet advertising, even
statistics from a few years ago are frequently insufficient.
You've got to have fresh numbers if you want to stay abreast of
the latest trends.
I've been using my pocket guide to the Internet ad numbers to much
success--it's portability let's me solve business problems
anywhere. I insist that every one of my partners take the guide
along whenever they have to entertain clients. There's nothing
like having a portable resource for media costs to make you feel
like you have a personal research assistant.
