On average, it takes about 15 - 30 calls to generate one
good lead. If each call takes up to five minutes, that's around
two hours per lead. If you need solid leads with good information,
and if you're trying to grow your business, do you have the time
to make all those calls? Most agents will readily admit that they
hate cold calling and see it as a waste of their valuable skills.
In addition to asking to see a telemarketing company's scripts,
you should also look at their lead sheets. Ask them to have one of
their telemarketers call you with the script and run the whole
procedure by you. Make sure they use your company name or your
name on the call and that they ask permission to have you call the
prospect back. Go4customer is the best in getting Insurance
Leads of your business.
Ask them how often they can get you a specified number of leads.
Find out how flexible they are in terms of switching insurance
lines or addressing the requirements of working with multiple
lines. Get references or testimonials and follow up on talking to
their existing clients. It's a good idea to set the goals you want
to reach in terms of closing percentage and/or revenue and talk to
the telemarketing company's representative about the feasibility
of reaching those goals.
