Talking to prospects about health insurance lead is another
tough sell. Many people have some form of health insurance through
their employment and are resistant to getting additional coverage.
A skilled telemarker can reach enough prospects to get you viable
leads that will translate into working accounts.
Look for a company that will only forward leads when the prospect
says that they would like to get a call from you. If you start
hearing from a significant percentage of your prospects that they
did not agree to accept such a call, you may want to keep looking
for your telemarketer. In general, the softer the sell, the fewer
will be the number of leads that change their minds. That
translates into a higher sales percentage.
Getting pre-qualified sales leads can make it happen. With the
right leads, you can see the improvement in your close ratio. All
you have to do is to find an experienced company that will show
you what they can do for you and then give it a try. There are
vast differences in sales leads; however, and it's important to
make sure that the leads you purchase are suited to your specific
product line, have been treated professionally, and are fresh.
Unlike prospects from non-exclusive leads, which can be sold to
several agents, your name will be familiar to the persons or
businesses you call. We all know how important name recognition
and a good feeling affect sales, and this is one key way to get
your foot in the door. The biggest advantage is, of course, the
savings in time and money, and the impact on your bottom line.
