Successful telemarketers have gained skill in maintaining
a positive attitude on all calls. They don't take rejections
personally, but, rather, see each call as an opportunity, and they
can be incredibly effective in generating the leads your business
needs. With good information from a telemarketer and a rapid
follow-up, an agent has an excellent chance to close an impressive
number of sales.
Talking to prospects about health insurance is another tough sell.
Many people have some form of health insurance through their
employment and are resistant to getting additional coverage. A
skilled tele-maker can reach enough prospects to get you viable
leads that will translate into working accounts.
Look for a company that will only forward leads when the prospect
says that they would like to get a call from you. If you start
hearing from a significant percentage of your prospects that they
did not agree to accept such a call, you may want to keep looking
for your telemarketer. In general, the softer the sell, the fewer
will be the number of leads that change their minds. That
translates into a higher sales percentage.
