Online Advertising Basics will deal with website promotion or how to get people to learn that you a) have a website and b) what your website is selling or offering. I won't restate my story about the corporate gifts company, but that is exactly the type of thing you have to do when it comes to advertising online. When I was working for the theater, I saw what their website needed that it didn't have. The website was catering to people that already knew it existed - that didn't help when we needed to show fenders how the website they helped fund was reaching a whole new audience.
Online Advertising Basics To Help Reach A New Audience.
Luckily, the theater had a pretty smart tech guy working for it
who developed a software that helped track new hits and the
reliability of emails they provided. Basically, we reached out to
our current website visitors and offered them an incentive to
introduce others to the site. A person who came to our website and
filled out a mailing list form would enter in the name of the
person who told them to come to the site.
