Often real estate listing leads are generated months
before a house actually goes on the market. Statistics show that
the average family will plan a move at least a year in advance.
When the seller is ready to move, he has usually spent a minimum
of six months preparing for it.
A seller often spends at least four months renovating the house,
painting, making repairs, or even replacing appliances and
cabinetry. Then they have inspections and appraisals to worry
about before the house even goes on the market. If you're
interested in finding Real Estate Listing Leads, you must have a
technique which allows you to connect with these sellers months
before they actually put their house on the market or actively
look for a realtor.
" Generating Real Estate Listing Leads by Word of Mouth. "
Good, old-fashioned word of mouth is the fastest and most reliable
real estate marketing tool available. Through telephone marketing,
you can connect with home owners and establish your reputation and
profile with them. They, in turn, will be able to request more
information and have the option of contacting you with any
questions or concerns they might have--months before their house
will go on the market, or months before they actively start
looking for a house. It is this kind of solid, trusting
relationship that takes the uncertainty out of real estate sales
for both the realtor and the client. If you don't have the time to
do the calling yourself, there are some fantastic companies that
do cold calling for realtors, and then pass on only interested
parties to you.
