When you need information on the fly while taking out a prospective client, a portable guide is your only solution. No matter what forms of media you are in, it really pays to have a thumbnail guide to all of the numbers.
The most common mistake that home based businesses make is to not do their research and basically throw away money for Internet Advertising. Just like few people will watch a commercial for a product at 3am on a Wednesday, there are certain places on the Internet that your advertising won't reach your desired, if any, clients. You as the customer for any Internet advertising firm have the right to know how many hits you'll get, who the advertiser aims at and what the likelihood will be that the money you spend on the Internet advertising will bring you a return.
