Go4customer,
at present a leader in Telemarketing lead generation as
Some time ago, someone had the great idea that cold
calling was best done by professionals who were trained to
understand that rejection is not personal. The idea of
telemarketers generating leads first took hold within single
companies, where telemarketing calls would be directed to
salespersons who would then sell the company's product. Later, the
concept was expanded and other industries and sales groups were
included in the process.
Similar to outsourcing, telemarketers took the place of sales
calls made by company staff. The cost is surprisingly affordable,
especially in regard to the use of a highly-skilled sales staff
that can take a lead and close or even up sell the product line.
Everyone is working together: the telemarketer is often paid by
the lead, and the agent is paid by the sale.
If you can order relatively small numbers of leads to begin with,
you will have the opportunity to try them out, and you can even
ask some of your leads whether they were called by any other
agents recently. Many companies will sell you leads in increments
of 20 or less. It's a good idea to take a few of your first group
of leads and to ask the prospects how they were treated on the
phone.
Working with a company that makes the cold calls, interviews
prospects based on your questionnaire, screens the sales types,
and forwards the leads while they are still fresh is like having a
team of telemarketers in your office. Just think, this team could
be working for you for hours every day and sending you the
detailed information you need to close the deal. The trick is
finding the right telemarketer. Telemarketing lead generation
is in high priority in today's business world.
Take the company you like for a test drive. Ask them to give you
some leads using their normal procedures to see how it all fits
for you. You can either ask for them outright or you can ask the
company to accept that payment for the leads will be contingent on
a signed contract based on your success with what they forward to
you.
